Relay
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Relay — a fictional CRM product

Inbound that routes itself.

Relay qualifies, scores, and routes every inbound lead — so your team only sees the ones worth their time.

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What Relay does with one form fill

  • AI enrichmentEvery submission is classified — company size, industry, intent, budget signal — seconds after it arrives.
  • Transparent scoringFixed rubric, fixed weights. The score is deterministic given the extraction — no black-box 78/100.
  • Smart routingHot leads surface to sales instantly, warm ones queue for review, spam archives itself without contact.

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AI enrichment

Every submission is classified — company size, industry, intent, budget signal — seconds after it arrives.

Transparent scoring

Fixed rubric, fixed weights. The score is deterministic given the extraction — no black-box 78/100.

Smart routing

Hot leads surface to sales instantly, warm ones queue for review, spam archives itself without contact.

How it works

01

Lead submits

A two-minute form. They get a reference code instantly — no waiting on AI.

02

AI classifies

Groq extracts discrete categories, the rubric maps them to points, routing decides the lane.

03

Your team acts

Sales sees hot leads with summaries and scores. Everything else is queued or archived.

RelayRelay is a fictional product built as a portfolio piece. Demo submissions are stored and scored for illustration.